Many people aren’t familiar with the idea of dry shampoo and don’t know how it works.
THE Solution
COLAB provides an easy and effective alternative to washing hair without the use of water when there is no time to do so.
Background
Women who work or simply have a busy lifestyle are always looking for something on the go because they value their time. COLAB provides that by giving them an opportunity to clean their hair whenever and wherever they want
Target audience
Women | Ages 20-30 | College education Active, confident, capable of everything Busy lifestyle and therefore value their time
eXECUTION
In order to show the functionality and benefits of the products, we decided to exaggerate the fact that you can shower anywhere. Because with COLAB you can have clean here wherever, whenever.
cREDITS
Art Direction & Copywriting: Anika Jop, Sydney Lane & Mai Nguyen
